I have a degree in communications from the University of Winnipeg and Red River college. I’m currently finishing up my master’s in publishing through Simon Fraser University and interning at Cottage Life magazine in Toronto.
I complete the internship this summer and then I’ll be looking for full time work in the fall. If you think I’d be a good fit for your publication, please feel free to contact me.
While finishing my degree in communications, my former OutWords colleague and I started SANDBOX, a Winnipeg-based fashion and culture magazine, the first of its kind in the city.
We launched in December 2009, with a six-story online issue, characterized by its strong visuals and striking cover. Using Facebook as our main platform for building our audience, SANDBOX was an instant hit. After three online issues we published our first print issue in March, 2010.
As the creative director, I was mainly responsible for art direction and laying out the magazine. However, as part of a small team, I also wrote and edited stories, proofread each issue, promoted the brand through social media, and planned events.
SANDBOX won a Western Canadian Magazine Award for Best New Magazine in 2010, as well as multiple Manitoba Magazine Awards. The magazine lasted two years and 16 issues before we closed it in 2012 to focus on new projects.
After closing the magazine in early 2012, I found myself lacking a creative outlet. So my former SANDBOX colleague and I decided to start a blog called Poster, a place for us to celebrate the incredible things creative people were doing in Winnipeg and beyond.
I write and edit stories, direct photo shoots, interview subjects, devise new features, design branding elements, and manage our Facebook account.
Using photos from the Poster launch party, I designed this series of promotional print posters as part of an awareness campaign for the blog. Working with my co-editor, I developed this Instagram campaign to increase the posters’ exposure.
Contestants were invited to take a photo of the poster with their phone, upload it to Instagram, and tag @thisisposter. They were entered to win a package of prizes from our sponsors, including a spa day at Berns & Black Salon, a gift card to Arkadash Bistro & Lounge, an art print from artist Roy Liang, and an iPod Shuffle from advertising agency Think Shift Inc. The printing was sponsored by Vantage print studios.
We had a huge response to the contest, and gained over 160 new Instagram followers.
PAVE Publishing is a fictional imprint of House of Anansi, and one of the major projects of the master of publishing program. As a team, we created our mission, devised and developed four titles (with complete plans for editing, production, and marketing), and presented our imprint to a series of panels made up of industry professionals.
I was responsible for designing our catalogue, brand signature, and presentation materials.
We received top marks for the project and the final panel commended us for our “strong, graphic visuals” and “passionate and enthusiastic presentation.”
In the master of publishing program at SFU, one of our major projects was to start a publishing imprint and devise a season’s list of titles. Although we worked as a team, I was mainly responsible for Read Atwood When You Get Arrested, a collection of stories from new Canadian writers on classic works of Canadian fiction, and how those important books made an impact during a significant time in their life.
Designed to make CanLit sexy, the book is a guide for not just what to read, but when to read it: read Findley when you get fired, read Mowat when you miss your mom, read Toews when you get a bad tattoo.
I developed the concept, devised a marketing plan, wrote the tip sheet and jacket copy, and designed the cover spread.
The project received a top grade and Rowland Lorimer, the program’s director, liked the concept so much he brought the idea to his publisher, ECW, to talk about making it a reality.
As the creative director of SANDBOX, I was responsible for producing most of the artwork in the magazine. In most cases, that meant creating the concept and securing the location, then casting and directing a team of professionals to bring it to life.
I had the pleasure of working with some of Winnipeg’s most talented creatives: models, hairstylists, makeup artists, wardrobe stylists, and photographers who travelled with me to Manitoba deserts, beach towns, and rooftop pools to create the photos for the magazine.
From 2010 to 2012 we held five SANDBOX parties to promote the magazine and raise funds to pay our printing bill. I was responsible for marketing the events, from designing the promotional materials to devising our social media strategies.
The final SANDBOX party sold out days before the event, and we filled the Winnipeg Art Gallery with two DJs, two live acts, two bars, and a crowd of Winnipeg’s finest.